Saint-Laurent Boulevard is Montreal’s main artery, splitting the city in two while uniting the Montreal Community around an arousing destination. The Main never sleeps. Day and night, the boulevard put in work on different levels and makes Montreal the innovative, stimulating and welcoming city it is. The Society of Development of the Saint-Laurent Boulevard is revitalizing the Main since 2000 to make it a place of cultural, gastronomical and social avant-garde. It is within this vision that MURAL was birthed in 2013, to infuse excitement in this terrific space and create a visionary festival in Our image.