Infused with Canadian imagery, Whatisadam’s style is reminiscent of vintage comics and pop art. Depictions of North American wildlife and landscapes are common themes in his work, but are always reimagined to feature elements of urban culture, as seen in his maple syrup cans, tattooed ducks and field hockey punks. Whatisadam has collaborated with organizations such as Osheaga, Sprite, Hennessy, Roots Canada and many others.